Cash & receivables
Getting paid without the chase
6 min read
In most distribution businesses, collecting what you are owed is a personality job. It depends on one accounts person knowing which customer to call, when to call them, and how to ask without offending them. That does not scale, and it does not survive them taking leave.
The real cost of slow collections
Every week an invoice sits unpaid, it quietly becomes a loan you did not agree to give. Stock you paid cash for is funding someone else's trading cycle, and your own supplier payments, staff costs and growth plans wait in the queue behind it.
Meanwhile the chase itself costs: hours of calls and statement reconciliations, customers who feel harassed over amounts that were actually paid, and the awkwardness of dunning a good payer because nobody knew they had already settled.
A daily rhythm instead of a month-end hunt
Collections work as a rhythm, not an event. Reminders go out before an account goes overdue, drafted for a human to approve rather than fired off blindly. Payments landing by mobile money or bank are matched to open invoices the day they land, so the ledger always shows what is genuinely outstanding.
What reaches a person is only the real exception: the part payment, the disputed line, the customer whose payments have slowed. That conversation happens with facts in hand, days after the invoice instead of weeks.
What changes for the business
Days sales outstanding stops being a quarterly surprise and becomes a number you can move. Good customers are never wrongly chased, real debtors are followed up early while the invoice is still fresh, and the cash you have already earned is available to run the business instead of sitting on someone else's books.
Common questions
- How can a distributor reduce days sales outstanding?
- By combining early reminders before accounts go overdue, same-day matching of mobile money and bank payments to invoices, and follow-up focused only on genuine exceptions. Most distributors find a large share of their aged debt is actually paid but unmatched.
- Will automated payment reminders damage customer relationships?
- Not when they are drafted for approval rather than sent blindly. Reminders that only go out when an account is genuinely late, and that reflect payments already received, protect relationships better than the current mix of missed chases and mistaken ones.
More from the Playbook
- Automating mobile money reconciliation for FMCG deliveries
- Reducing route-to-market inventory shrinkage in FMCG distribution
- Van sales vs ERP and why FMCG distributors need an operating layer between them
- The discount nobody approved: keeping trade spend from eating your margin
- Stockouts and dead stock are the same problem
